Daruk Lulla
Business Development & Operations Specialist
About Me
I’m a commercially driven account management and business development professional with experience spanning B2B sales, operational leadership, and strategic problem‑solving across the UK, India, and remote environments. My career has centred around helping organisations grow through structured pipeline management, consultative selling, and data‑driven decision‑making — whether that’s managing a £250K+ ISO certification pipeline at BSI Group, driving revenue growth in retail, or strengthening client relationships with global enterprises.
Alongside my professional roles, I currently lead a business turnaround and digital transformation project for my family’s retail operation. Since mid‑2025, I’ve been overseeing the business remotely, restructuring costs, modernising systems, and implementing new digital tools to improve efficiency and long‑term sustainability. These changes have transformed a loss‑making operation into a break‑even business, with profitability projected in the coming months. This project has sharpened my ability to lead under pressure, optimise operations, and deliver measurable commercial results — skills I bring into every role I take on.
I hold an MSc in Management from the University of Birmingham and a Bachelor’s in Mechanical Engineering, giving me a blend of analytical thinking, operational understanding, and commercial acumen. I’m passionate about building strong client relationships, improving processes, and creating value through structured, thoughtful execution. Whether working with clients, managing internal stakeholders, or driving operational improvements, I bring a pragmatic, solutions‑focused approach grounded in clarity, consistency, and measurable impact.
Education
University of Birmingham
Master of Science (M.Sc.) in Management
Courses: Digital Business & Business Analytics, Organisational Behaviour & Leadership, Sustainable Business Practices, Crisis ManagementRamaiah Institute of Technology
Bachelor of Engineering (B.E.) in Mechanical Engineering
Key Areas: Engineering Operations, Economics, Dynamics of Machines, Turbo Machines
Experience
BSI Group
Business Development Executive | April 2025 - January 2026
I managed a £250K+ pipeline across ISO 9001, 14001, 45001 and 27001, consistently delivering 90–95% of my revenue targets. I owned the full sales cycle for SMB and mid‑market clients, strengthening win rates and improving lead qualification through a consultative approach. I also increased average deal value, accelerated client decision timelines, and improved Salesforce forecast accuracy to 75%. Working closely with technical and delivery teams, I helped refine solution positioning and reduced proposal turnaround time, ensuring a smoother and more efficient sales process.
Classic Trades Pvt Ltd
Store Operations Associate | Nov 2020 – Jul 2023
I led and expanded a high‑value client base, driving a 25% increase in revenue per client through personalised, consultative selling. By using data insights and forecasting tools, I improved peak‑season performance and contributed to a 10% uplift in overall revenue. I built and maintained a structured pipeline, consistently closed warm B2B leads, and refined sales strategies based on monthly performance analysis. I also ensured accurate CRM management, enabling better KPI tracking and more efficient sales operations.
AIESEC
Operations & Business Development Lead | Feb 2019 – Jan 2020
I managed a B2B sales pipeline that delivered 38% operational growth and a 25% increase in placements, generating £30,000 in revenue. I built strong relationships with major MNCs such as HP, TCS, Infosys, and Mindtree, pitching tailored talent solutions and improving acquisition through structured prospecting and objection handling. I also produced detailed KPI‑driven reports that helped refine sales strategies, resulting in an 18% increase in revenue and stronger client retention.
Projects
Business Turnaround and Digital Trasformation - Classic Trades Private LimitedSince mid‑2025, I’ve been leading a strategic turnaround project for our family’s retail business, focusing on stabilising operations and preparing the business for long‑term sustainability. I redesigned cost structures, streamlined overheads, and introduced modern digital tools — from upgraded POS systems to cloud‑based software and new hardware — to improve accuracy, efficiency, and decision‑making. These changes transformed a loss‑making operation into a break‑even business, with profitability projected by April. This project reflects my approach to commercial problem‑solving: data‑driven, operationally disciplined, and focused on delivering measurable results.
Skills and Certifications
Skills
Data Analysis, Inventory Management, Vendor Management, Process Improvement, CRM Systems, Client Relationship Management
Certifications
ISO 9001 Internal Auditor, Operations Analytics, Excel Essential Training, HubSpot Sales Software, Tableau, Introduction to Corporate Finance
Contact
Feel free to contact me on the links below!